Web Strategy:
Without a doubt, I have the most comprehensive local, national and international web strategy available. No other agent can compete with this most comprehensive approach to marketing your home. Moreover, given the opportunity I can literally demonstrate how I can virtually guarantee more exposure to qualified buyers for your home than the competition.
SEO:
In part this is true because of our investment in SEO (Search Engine Optimization), which translated means that the most popular keyword searches for real estate on search engines like Google return our website on the first page (out of millions of possible matches. True to our namesake, no company has better access to the coveted international buyer. At the same time, no other agent better understands how to most effectively market your listing to the local broker community—agents with buyers actively looking. Getting the attention of local brokers with their qualified, present-time buyers is critical. There is skill involved in making that happen. Without a doubt the single most important skill involves what I call ‘competitive positioning'.
Competitive Positioning:
Truth be told, having the best marketing on the planet won’t get the job done without proper positioning of your home against the competition. All the research shows properties that are priced correctly from the outset sell for more and sell more quickly. I understand that especially in today’s market the very notion of establishing your home’s value, or pricing, doesn’t work using the conventional ‘comp process’. Today it’s all about ‘competitive positioning’. I am prepared to explain exactly what that means. I have retooled to provide you with compelling and objective information far beyond the scope of what is typical. This empowers you to make a most informed and intelligent decision about pricing your home. While selling a home is not a walk in the park, I can deliver sensitive and competent ‘white glove’ treatment for getting the job done at any price point. The next step is yours—give me a call at 623-826-1881 or email me at Carl.Tichauer@russlyon.com and I’ll be happy to help you on your particular community.
