Carl Tichauer
"Your Home is Where Dreams Begin"™
Mobile Phone: (623)826-1881    Fax: (480) 483-4807
SELL A HOME

WHAT IS ESCROW

BOOST YOUR HOME'S SELLING PRICE

WHAT IS TITLE INSURANCE

World Class Marketing For Each and Everyone of my Clients

Here’s why: Marketing really means getting eyes on your listing. Today that is most effectively accomplished through the Internet

Paradigm Shift:

The most effective print ads today drive readers to your listing on the web. With over 85% of buyers using the internet to search for homes and over 24% of buyers reporting they actually found the home they purchased online, I understand this paradigm shift from print to web. Clearly the most effective print drives readers to the web. Sotheby International Realty multi-million dollar print campaign is designed to do just that. Russ Lyon SIR uses the same print-to-web strategy on the local / state level.

Web Strategy:

 Without a doubt, I have the most comprehensive local, national and international web strategy available. No other agent can compete with this most comprehensive approach to marketing your home. Moreover, given the opportunity I can literally demonstrate how I can virtually guarantee more exposure to qualified buyers for your home than the competition.


SEO:

In part this is true because of our investment in SEO (Search Engine Optimization), which translated means that the most popular keyword searches for real estate on search engines like Google return our website on the first page (out of millions of possible matches. True to our namesake, no company has better access to the coveted international buyer. At the same time, no other agent better understands how to most effectively market your listing to the local broker community—agents with buyers actively looking. Getting the attention of local brokers with their qualified, present-time buyers is critical. There is skill involved in making that happen. Without a doubt the single most important skill involves what I call ‘competitive positioning'.

Competitive Positioning:

Truth be told, having the best marketing on the planet won’t get the job done without proper positioning of your home against the competition. All the research shows properties that are priced correctly from the outset sell for more and sell more quickly. I understand that especially in today’s market the very notion of establishing your home’s value, or pricing, doesn’t work using the conventional ‘comp process’. Today it’s all about ‘competitive positioning’. I am prepared to explain exactly what that means. I have retooled to provide you with compelling and objective information far beyond the scope of what is typical. This empowers you to make a most informed and intelligent decision about pricing your home. While selling a home is not a walk in the park, I can deliver sensitive and competent ‘white glove’ treatment for getting the job done at any price point. The next step is yours—give me a call at 623-826-1881 or email me at Carl.Tichauer@russlyon.com and I’ll be happy to help you on your particular community.

 

Welcome to the home sellers section for Peoria, Westbrook Village where I am a resident expert, Glendale, Sun City,  Phoenix, Sun City West, Corte Bella, Sun City Grand, Surprise, Vistancia, and all Maricopa County, AZ areas. Please use the following valuable seller’s resources.

 


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Arizona Real Estate

Russ Lyon Sotheby's International Realty
8715 W. Union Hills Dr. Suite 104 • Peoria, AZ 85382
Mobile Phone: (623)826-1881 • Fax: (480) 483-4807
Office Direct: 623-583-7704