Here’s why: Marketing really means getting eyes on your listing. Today that is most effectively accomplished through the Internet.
The most effective print ads today drive readers to your listing on the web. With over 85% of buyers using the internet to search for homes and over 24% of buyers reporting they actually found the home they purchased online, I understand this paradigm shift from print to web. Clearly the most effective print drives readers to the web. Sotheby International Realty multi-million dollar print campaign is designed to do just that. Russ Lyon SIR uses the same print-to-web strategy on the local / state level.
Without a doubt, I have the most comprehensive local, national and international web strategy available. No other agent can compete with this most comprehensive approach to marketing your home. Moreover, given the opportunity I can literally demonstrate how I can virtually guarantee more exposure to qualified buyers for your home than the competition.
In part this is true because of our investment in SEO (Search Engine Optimization), which translated means that the most popular keyword searches for real estate on search engines like Google return our website on the first page (out of millions of possible matches. True to our namesake, no company has better access to the coveted international buyer. At the same time, no other agent better understands how to most effectively market your listing to the local broker community—agents with buyers actively looking. Getting the attention of local brokers with their qualified, present-time buyers is critical. There is skill involved in making that happen. Without a doubt the single most important skill involves what I call ‘competitive positioning'.
Everyone loves to look at beautiful homes. It is eye candy. Russ Lyon Sotheby’s International Realty is fortunate to represent ALL PRICE POINTS in Arizona. t
Hand-in-glove in representing ALL these properties is the expectation of exceptional service. And we deliver. But the truth is that the white glove treatment is really a standard of service that extends to all sellers, at all price points:
SIR Mobile – Reaching a global audience of millions of viewers, allowing us to share the Arizona lifestyle to our friends from Canada to China. The irony is that, just like it’s better to be the smaller home among larger homes (the larger homes bringing up value by proximity), there is a distinct advantage in exposure and perceived value as our lower to mid-range properties are showcased along with the finest properties’ money can buy.
Things to consider when selling a home. This simply and effectively seller guide will explain the current market potential.
The next step is yours—give me a call at 623-826-1881 or email me at Carl.Tichauer@russlyon.com and I’ll be happy to help you on your particular community.