Carl Tichauer
Professional Real Estate Services | Phone: (623)826-1881





World Class Marketing For Each and Everyone of my Clients

Here’s why: Marketing really means getting eyes on your listing. Today that is most effectively accomplished through the Internet

Paradigm Shift:

The most effective print ads today drive readers to your listing on the web. With over 85% of buyers using the internet to search for homes and over 24% of buyers reporting they actually found the home they purchased online, I understand this paradigm shift from print to web. Clearly the most effective print drives readers to the web. Sotheby International Realty multi-million dollar print campaign is designed to do just that. Russ Lyon SIR uses the same print-to-web strategy on the local / state level.

Web Strategy:

 Without a doubt, I have the most comprehensive local, national and international web strategy available. No other agent can compete with this most comprehensive approach to marketing your home. Moreover, given the opportunity I can literally demonstrate how I can virtually guarantee more exposure to qualified buyers for your home than the competition.


In part this is true because of our investment in SEO (Search Engine Optimization), which translated means that the most popular keyword searches for real estate on search engines like Google return our website on the first page (out of millions of possible matches. True to our namesake, no company has better access to the coveted international buyer. At the same time, no other agent better understands how to most effectively market your listing to the local broker community—agents with buyers actively looking. Getting the attention of local brokers with their qualified, present-time buyers is critical. There is skill involved in making that happen. Without a doubt the single most important skill involves what I call ‘competitive positioning'.

Competitive Positioning:

Everyone loves to look at beautiful homes. It is eye candy. Russ Lyon Sotheby’s International Realty is fortunate to represent ALL PRICE POINTS in Arizona. t

Hand-in-glove in representing ALL these properties is the expectation of exceptional service. And we deliver. But the truth is that the white glove treatment is really a standard of service that extends to all sellers, at all price points:

  • Professionally shot, high-resolution photography – each listing has a minimum of 10 photos that must meet rigorously maintained standards. Hi-res is critically important to maintaining the quality of the photos when a user chooses to print an on-line brochure.

  • Carefully crafted remarks – the ‘sell’ on-line is not only about great photography, but an equally appealing description of the homes features and amenities.

  • Large format Photo Gallery for every listing, at all price points. Property representation on is utterly unique, easy to read and lifestyle driven.

  • Search by lifestyle – a popular property search option, with dedicated websites for Golf, Ski, Farm & Ranch and Waterfront. (38% of visitors use our Lifestyle Search).

  • Only Sotheby’s International Realty listings are displayed – guaranteeing not only a consistent quality of representation, but better exposure for our inventory of homes.

  • Distribution Channels – We partner with & distribute properties to the most significant media companies in the world with goal of 1 billion impressions in 2015 - 'One billion potential paths to your properties front door'.

  • List Hub - Every click through to the details page of your listing, or 'virtual showings' are tracked and recorded.

  • Search Engine Marketing – dynamic, relevant information on insures high ‘organic’ visibility to search engines, as well as paid ads. Over 90% of homes searches begin online.

  • And now 43% of buyers report they first viewed the home they purchased on-line!
  • Honest, expert advice from someone that has been in Real Estate since 2006
  • Office tour to boost your home visibility with all other Realtors ®
  • Social Marketing
  • Feedback after each showing
  • Enhanced MLS listing in
  •  Virtual Tour
  • A dedicated website to feature your property
  • Proven negotiations skills to achieve your price point and term conditions
  • Professional looking flyers with every listing
  • Weekly updates at a minimum

SIR Mobile – Reaching a global audience of millions of viewers, allowing us to share the Arizona lifestyle to our friends from Canada to China. The irony is that, just like it’s better to be the smaller home among larger homes (the larger homes bringing up value by proximity), there is a distinct advantage in exposure and perceived value as our lower to mid-range properties are showcased along with the finest properties’ money can buy.

Things to consider when selling a home. This simply and effectively seller guide will explain the current market potential.

The next step is yours—give me a call at 623-826-1881 or email me at and I’ll be happy to help you on your particular community.


Welcome to the home sellers section for Peoria, Westbrook Village where I am a resident expert, Glendale, Sun City,  Phoenix, Sun City West, Corte Bella, Sun City Grand, Surprise, Vistancia. Please use the following valuable seller’s resources.


My Homes Value?

Would you like to find out what your home is worth from a professional PeoriaRealtor? Click here to receive a free home valuation.

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With a track record of real estate success, clients have provided some great information regarding my home selling services. Click here to learn more.

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Free Real Estate Reports

Click here to receive free sellers real estate reports.

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Why Select Me To Help You Sell Real Estate

Find out how I can help you sell your home for top dollar in as little time as possible.

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Home Improvement

Improving your home can be a key to selling it in a timely fashion. Click here to access links to help you improve the quality of your home.

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Moving With Your Pets

Steps to maintain a normal routine and prepare for a long distinace drive.

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450 Ideas to Help Your Home Sell Faster

Detailed 52 page PDF Report

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11 Things You Need to Know to Pass a Home Inspection

“According to industry experts, there are at least 33 physical problems that will come under scrutiny during a home inspection when your home is for sale. Here are 11 you should know about if you’re planning to put your home up for sale.”

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